Hat by Australian Millinery Kim Fletcher
Pretty in pink hat by Australian Millinery Kim Fletcher, Melbourne base. She launched her first collection in 199, and has showcased her hats in Singapore, England, Dubai, Germany and around Australia.
Fashion photography is a genre of photography devoted to displaying clothing and other fashion items. Fashion photography is most often conducted for advertisements or fashion magazines such as Vogue, Vanity Fair, or Elle. Over time, fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of exotic locations or accessories.
Photography was developed in the 1830s, but the earliest popular technique, the daguerreotype, was unsuitable for mass printing. In 1856, Adolphe Braun published a book containing 288 photographs of Virginia Oldoini, Countess di Castiglione, a Tuscan noblewoman at the court of Napoleon III. The photos depict her in her official court garb, making her the first fashion model.
In the first decade of the 20th century, advances in halftone printing allowed fashion photographs to be featured in magazines. Fashion photography made its first appearance in French magazines such as La mode practique. In 1909, Condé Nast took over Vogue magazine and also contributed to the beginnings of fashion photography. In 1911, photographer Edward Steichen was "dared" by Lucien Vogel, the publisher of Jardin des Modes and La Gazette du Bon Ton, to promote fashion as a fine art by the use of photography. Steichen then took photos of gowns designed by couturier Paul Poiret. These photographs were published in the April 1911 issue of the magazine Art et Décoration. According to Jesse Alexander, This is "...now considered to be the first ever modern fashion photography shoot. That is, photographing the garments in such a way as to convey a sense of their physical quality as well as their formal appearance, as opposed to simply illustrating the object." At this time, special emphasis was placed on staging the shots, a process first developed by Baron Adolf de Meyer, who shot his models in natural environments and poses. Vogue was followed by its rival, Harper's Bazaar, and the two companies were leaders in the field of fashion photography throughout the 1920s and 1930s. House photographers such as Edward Steichen, George Hoyningen-Huene, Horst P. Horst and Cecil Beaton transformed the genre into an outstanding art form. Europe, and especially Germany, was for a short time the leader in fashion photography.
But now with that change in time every country has taken considerable measures to promote the field of photography.
In the mid 1940s as World War II approached, the focus shifted to the United States, where Vogue and Harper's continued their old rivalry. House photographers such as Irving Penn, Martin Munkacsi, Richard Avedon, and Louise Dahl-Wolfe would shape the look of fashion photography for the following decades. Richard Avedon revolutionized fashion photography — and redefined the role of the fashion photographer — in the post-World War II era with his imaginative images of the modern woman. Today, his work is being exhibited in the Norton Museum in West Palm Beach, FL. This exhibition features more than 200 works and spans Avedon’s entire career, including vintage prints, contact sheets, and original magazines from Harper’s Bazaar, Vogue and The New Yorker.
The artists abandoned their rigid forms for a much freer style. In 1936, Martin Munkacsi made the first photographs of models in sporty poses at the beach. Under the artistic direction of Alexey Brodovitch, the Harper's Bazaar quickly introduced this new style into its magazine.
In postwar London, John French pioneered a new form of fashion photography suited to reproduction in newsprint, involving where possible reflected natural light and low contrast.
After the deaths of Richard Avedon, Helmut Newton and Herb Ritts, some of today's most famous fashion photographers are Patrick Demarchelier, Steven Meisel, Mario Testino, Peter Lindbergh and Annie Leibovitz.
Fashion Photographer working in Manchester city centre
WORKING areas in Cheshire
Acton Bridge, Adlington, Alderley Edge, Aldersey Green, Aldford, Allgreave, Allostock, Alsager, Altrincham, Arclid, Astmoor, Aston, Audlem, Barbridge, Barthomley, Barton, Beechwood, Beeston, Betchton, Bollington, Bosley, Bredbury, Bridge Trafford, Broadbottom, Bromborough, Broughton, Broxton, Budworth, Bunbury, Burtonwood, Calveley, Castlefields, Cheadle, Cheadle Hulme, Chester, Childer Thornton, Christleton, Church Minshull, Comberbach, Congleton, Cotebrook, Crewe, Croft, Crowton, Cuddington, Daresbury, Darnhall, Delamere, Disley, Dukinfield, Eaton, Ellesmere Port, Elworth, Frankby, Frodsham, Gatley, Glazebury, Grappenhall, Great Barrow, Great Budworth, Great Sanky, Great Sutton, Goostrey, Hale, Hale Bank, Handforth, Handley, Hartford, Hazel Grove, Heald Green, Helsby, Higher Burwardsley, Holmes Chapel, Huxley, Hyde, Jodrell Bank, Kerridge, Kingsley, Knutsford, Langley, Little Budworth, Little Leigh, Little Neston, Little Sutton, Lower Peover, Lower Whitley, Lymm, Macclesfield, Malpas, Marple, Marple Bridge, Marston, Mere, Middlewich, Millbrook, Millington, Mobberley, Mold, Mottram, Mouldsworth, Moulton, Nantwich, Neston, Newton, Norley, Northop, Northwich, Oscroft, Over Peover, Parkgate, Penketh, Pickmere, Plumley, Poynton, Prenton, Prestbury, Rainow, Romiley, Rossett, Runcorn, Rushton Spencer, Sale, Sandbach, Sandiway, Saughall, Stalybridge, Stockport, Stoke-on-Trent, Styal, Sutton, Sutton Weaver, Swettenham, Tabley, Tarporley, Tarvin, Timperley, Tushingham, Walgherton, Warmingham, Warrington, Waverton, Weaverham, Weston, Wharton, Whitchurch, Whitegate, Widnes, Willaston, Willington, Wilmslow, Wincham, Wincle, Winsford, Winwick, the Wirral, Woodley, Wrenbury and Wybunbury
WORKING areas in Cumbria
Alston, Ambleside, Armathwiate, Arnside, Askam In Furness, Askham, Aspatria, Ayside, Bampton, Barbon, Barrow In Furness, Bassenthwaite, Beckermet, Beetham, Bewcastle, Blancogo, Blawith, Bolton, Boot, Borrowdale, Bowness On Windermere, Braithwaite, Brampton, Broughton In Furness, Burrowgate, Buttermere, Caldbeck, Calthwaite, Cark In Cartmel, Carlise, Carlisle, Cartmel, Casterton, Castle Carrock, Cleator, Cleator Moor, Clifton, Cockermouth, Coniston, Cotehill, Countywide, Crook, Crooklands, Crosthwaite, Cumwhinton, Cumwhitton, Dalston, Dalton In Furness, Dearham, Dent, Distington, Dockray, Dubwath, Duddon Valley, Egremont, Ellenborough, Elterwater, Eskdale, Eskdale Green, Flookburgh, Frizington, Garrigill, Garsdale, Gilsland, Gosforth, Grange Over Sands, Grasmere, Great Broughton, Great Langdale, Great Strickland, Great Urswick, Greystoke, Grizebeck, Haverigg, Haverthwaite, Hawkshead, Hensingham, Hesket Newmarket, Heversham, Holmrook, Ings, Irthington, Irton, Kendal, Keswick, Kirkbride, Lamplugh, Langdale, Lindal, Little Broughton, Little Langdale, Longtown, Lorton, Low Hesket, Low Lorton, Maryport, Mealsgate, Millom, Milnthorpe, Mungrisdale, Nether Wasdale, Outgate, Oxenholme, Parton, Patterdale, Pennington, Penton, Pooley Bridge, Ravenglass, Ravenstonedale, Roweltown, Santon Bridge, Satterthwaite, Sawrey, Seascale, Seathwaite, Sedbergh, Shap, Silecroft, Silloth, Skelton, Southwaite, Spark Bridge, St Bees, Stainburn, Stanwix, Staveley, Tebay, Threkeld, Tirril, Troutbeck, Uldale, Ullswater, Ulverston, Underskiddaw, Warwick On Eden, Wasdale, Wasdale Head, Watermillock, Welton, Wetheral, Whitehaven, Wigton, Windermere, Winster, Winton, Witherslack, Workington and Yanwath
WORKING areas in Greater Manchester
Abram, Altrincham, Ashton-in-Makerfield, Ashton-under-Lyne, Aspul, Astley, Atherton, Audenshaw, Baguley, Barton upon Irwell, Bickershaw, Birch, Blackrod, Bolton, Bowdon, Bradshaw, Bramhall, Bredbury, Broadbottom, Broadheath, Bromley Cross, Bryn, Bury, Cadishead, Carrington, Castleton, Chadderton, Cheadle, Cheadle Hulme, Chequerbent, Chester, Chelford, Darcy Lever, Davyhulme, Delph, Denton, Diggle, Droylsden, Dukinfield, Eccles, Edgerton, Ellenbrook, Failsworth, Farnworth, Firgrove, Flixton, Golborne, Gorton, Greenfield, Greenmount, Guide Bridge, Haigh, Harwood, Hazel Grove, Heaton Chapel, Heaton Norris, Heywood, Hindley, Holcombe, Hollingworth, Horwich, Hyde, Ince, Irlam, Kearsley, Lees, Leigh, Levenshulme, Little Hulton, Little Lever, Littleborough, Longdendale, Lowton, Manchester, Marple, Mellor, Micklehurst, Middletone, Millbrook, Milnrow, Moorside, Mossley, Moston, Mottram in Longdendale, New Delph, New Hey, Newton Heath, Northenden, Oldham, Openshaw, Partington, Pendlebury, Prestwich, Radcliffe, Ramsbottom, Reddish, Ringley, Ringway, Rochdale, Romily, Royton, Saddleworth, Sale, Salford, Shaw, Shevington, Smithy Bridge, Stalybridge, Standish, Stockport, Stretford, Stubbins, Summerseat, Swinton, Tameside, Timperley, Tottington, Trafford, Tyldesley, Uppermill, Urmston, Victoria Park, Walkden, Walmersley, Warburton, Wardle, Weaste, West Gorton, Westhoughton, Whitefield, Wigan, Woodley, Worsley and Wythenshawe
WORKINGy areas in Lancashire
Accrington, Adlington, Anderton, Apply Bridge, Arnside, Ashton in Makerfield, Ashton-under-Lyne, Atherton, Aughton, Austwick, Bacup, Barnoldswick, Barrow, Barton, Belmont, Bickerstaffe, Blackburn, Blacko, Blackpool, Bolton, Bolton by Bowland, Bolton-le-Sands, Brinscall, Brookhouse, Burnley, Burscough, Burton, Bury, Capernwray, Carnforth, Chadderton, Chapel le Dale, Charnock Richard, Chatburn, Chipping, Chorley, Churchtown, Claughton, Clayton le Moors, Clayton le Woods, Clitheroe, Cliviger, Cockerham, Colne, Coppull, Darwen, Denshaw, Didsbury, Downholland, Eccles, Eccleston, Euxton, Farnworth, Fleetwood, Forton, Foulridge, Fuelwood, Garstang, Gisburn, Goosnargh, Great Harwood, Greenmount, Grindleton, Haslingden, Heskin Green, Hest Bank, Heysham, Heywood, Hoddlesden, Horwich, Hurst Green, Ince, Kirkby Lonsdale, Knott End-on-Sea, Lancaster, Laneshawbridge, Leigh, Leyland, Little Eccleston, Littleborough, Longridge, Lytham St Annes, Mellor, Mereclough, Middleton, Milnrow, Morecambe, Mossley, Nelson, Oldham, Ormskirk, Oswaldtwistle, Padiham, Parbold, Pilling, Peel, Penworthham, Pleasington, Poulton-Le-Fylde, Preesall, Preston, Preston Chorley, Ramsbottom, Rawtenstall, Ribble Valley, Ribchester, Rishton, Rochdale, Rossendale, Rufford, Salford, Salterforth, Scorton, Silverdale, Skelmersdale, Slaidburn, Southport, St Annes on Sea, Stonyhurst, Thornton, Thornton Cleveleys, Thornton-Cleveleys, Todmorden, Trawden, Turton, Upholland, Uppermill, Waddington, Warton, West Carnforth, Westhoughton, Whalley, Whittle-le-Woods, Whitworth, Wigan, Wilpshire, Wiswell, Withnell, Worsthorne, Wrea Green, Wrightington, Wyre and Yealand Conyers
WORKING areas in Merseyside
Ainsdale, Aintree, Aigburth, Allerton, Barnston, Bebbington, Billinge, Birkenhead, Blackbrook, Blundellsands, Bold, Bootle, Broadgreen, Bromborough, Caldy, Childwall, Clock Face, Crank, Crosby, Croxteth, Earlstown, Eastham, Eccleston, Ellesmere Port, Everton, Fazakerly, Formby, Garswood, Gatacre, Halewood, Haydock, Heswall, Holywell, Hoylake, Huyton, Kirkby, Kirkdale, Knowsley, Liverpool, Lydiate, Maghull, Melling, Mossley Hill, Neston, Netherton, New Brighton, Newton-Le-Willows, Norris Green, Nutgrove, Ormskirk, Orrell Park, Parr, Port Sunlight, Prenton, Prescot, Rainford, Rainhill, Roby, Saint Helens, Sefton, Southport, Speke, St. Helens, Sutton Manor, Thatto Heath, Thornton, Thurstaston, Toxteth, Tuebrook, Wallasey, Walton, Wavertree, Whiston, Widnes, the Wirral and Woolton